William Nghiem
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2018

Semi-Permanent


 
 
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Semi Permanent is a global creative and design thinking platform. Over 15 years, we have established a community of over 400,000 people and a network of over 800 speakers and artists, across our operation around the globe.

 
 
 
 
 
 
 
 
 

william

Key learnings


 

1.
Gain experience where you can and take full advantage of it.

2.
Be a neophyte, that’s when you make discoveries and find solutions.

3.
Be passionate in what you do and don’t compromise.

 
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"Can you decipher Da Michi code?"

— Ceri, 2018

 
 
 
 
 

Applying it to Chello


 

Finding opportunities in projects where you can go the extra mile,  push boundaries and exceed expectations.

 
 
 
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Semi-Permanent 

Opening titles


 

Joyce N. Ho

Ambrose Yu

Worship Studio

Nidia Dias

William Arnold

Joel Watkins

Davy Evans

Alex Gee

Mercy Lomelin

Hayato Yamane

 
 
 
 
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Ceri

Key learnings


 

1.
Hang around with smart people.

2.
Do what you do best but change with the times.

3.
Make the ads the editorial.

4.
If you make your own things, you make your own opportunities.

 
 
 

Applying it to Chello


 

1.
Never let a single dish out of the kitchen you’re not proud of.

2.
Stick with clients with longevity in business as in the long run they will continue to be in business and give you business.

3.
Bring what you’re selling to what they are already buying.

 
 
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“Jessica!, They only have soy!”

 

— SP hipster, 2018

 
 

Nike

"Nothing Beats a Londoner"


 

Wieden + Kennedy

 
 
 

Hermès

La Maison des Carrés


 

AKQA

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Natalie

Key learnings


 

1.
Illustrate with type.

2.
Find a personal expression.

3.
Push back against something.

4.
A magazine cover is a movie poster for ideas.

5.
Everyone loves a storyteller.

 
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"The cookies are free"

— Mitch, 2018

 
 
 
 
 

Applying it to Chello


 

1.
Do what you do best, but change with the times.

2.
The importance of company core values.

 
 
 
 
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Speaker highlight 

Nash Edgerton


 

Director

Producer

Actor

Writer

Editor

Stunt Performer

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Verb Syndicate x Ironlak

Virtual Reality


 
 
 
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Mitch

Key learnings


 

1.
If people don’t LOVE or HATE the work you're creating then you're not really doing much.

2.
Push boundaries, do different things, don't be scared.

3.
Challenge the audience, but give reasons why.

 
 
 

Applying it to Chello


 

1.
Saying NO can lead to better results

2.
Don't let a dish leave the kitchen that you're not proud of (it pays off to go the extra mile).

3.
Working for non-profits on down time can lead to great paid opportunities.

 
 
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The moment I realised I lost my phone.

 

:(

 
 
 

The moment when I found it.

:)

 
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Speaker highlight

David Campbell


 

Senior Designer - Museum of Old and New Art

 
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Pediatric Brain Tumor Foundation

Losing Your Hair


 

Mill+

RPA

 
 
 
 
 
 
 
 
 

Chantelle

Key learnings


 

1.
It’s okay to fall in love with something designed.

2.
“A great idea can come from anywhere.”

3.
“Amazing privilege of growing up poor in a rich community."

4.
“I never want to lose a pitch because we are too small.”

 
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“Ok. Now pretend you are in the bathroom and Lindsay walked in - GO!”

— Ceri, 2018

 
 
 
 

Applying it to Chello


 

1.
Exploration is essential to human progress

2.
Work life balance model is being tested, it’s more of how can you be more of you in both places. Focus on developing the person.

 
 
 
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Speaker Highlights

Ajax Ahmed
& Nash Edgerton


 
 
 
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The Mill

The Story of O.J.


 
 
 
 
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George

Key learnings


 

1.
“Serendipity and learning”
Staying open to opportunity and try to learn at every opportunity, especially from negative times.

2.
It’s important to surround ourselves with challenges and challengers. Struggle is good.

3.
Don't be afraid to hold your ground, push back and stay strong on values and beliefs.

4.
David Campbell - general philosophy surround art and creativity was very simplistic, no bull, straight to the point, its was very refreshing.  

 
 
 

Applying it to Chello


 

Continue to see the value in projects that may not pay that much (if anything), throw as much creativity at them as we can afford, flex new skills and learn.

Paula Scher did some of her most famous work pro bono.

 
 
 
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“Beware of the lollipop of mediocrity, once you lick it, you will always suck.”

 

— Brian Wilson, The Beach Boys.

 
 

Speaker highlight

National Geographic


 

Emmet Smith

Godfrey Dadich

Patrick Godfrey

 
 
 

Pentagram

Dr. Jart+


 
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Pentagram

The High Line


 
 
 
 
 
 

Pentagram

Nicollet


 
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That's a wrap!

Thank you


 

William

Ceri

Natalie

Chantelle

Mitch

George

 
 
 
 
 
 
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